XS2 were appointed by Movement to build the My Beat Maker application for Coca-Cola as part of this integrated campaign. Using ZOOZ's bespoke technology, this application makes it possible to create your own music through the movement of your iPhone by detecting movement and transforming it into music. You can make your own song with multiple tracks including sounds sampled from the athletes and Olympic events along with exclusively produced riffs and backing tracks from Mark Ronson featuring Katy B.
Bust out your own loops and beats based on the official Coca-Cola® anthem for the London 2012 Olympic Games. When your beat is ready, upload and share it to The Global Beat... a huge worldwide musical collaboration!
The entire mobile campaign is activated in more than 50 countries.
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