Follows the evolution of the GM Holden Ute through the eras. CGI backgrounds and utes transform from the classic FJ through to the new VE model.

The ad opens with a shot of the 1951 FX Ute, a “go-anywhere workhorse” with a modern OHV 6-cylinder engine. The ute morphs into the 1953 FJ model, face-lifted along with the local suburban homes. Before our eyes the ute moves through the 1957 FE model, the 1958 FC model, the 1960 FB model before morphing into the next series of EK (1961), EJ (1962), EH (1963), HD (1965), HR (1966), HK (1968), HT (1969), HG (1970) and HQ (1971). The Kingswood ute is picked up in a tornado and transformed into the a 21st century model before changing again into a green VE (2007) model.

Agency: McCann Erickson, Melbourne
Production: Zoom Film & TV
Director: Mark Toia
Creative Director: Vince McSweeney
Art Director: Beck Wallman
Copywriter: Alf Lee
Production Producer: Keri Grant
Editor: Mark Toia

Post Production / VFX: Cutting Edge
VFX Producer: Melanie Byers
VFX Coordinator: Claire Chapman
Head of 3D: Ben Folkman
Technical Director: Elie Jamaa
3D Artists: Nick Angus, Aaron Briggs, Scott Thomas, Jamie Engel, Steffen Litterini, Roy Mahli, Andrew Goode
Shake Compositors: Matt Chance, Tim Walker, Tim Jones
Matte Painter: Richard Deavin
Inferno Online: Jeff Gaunt
Telecine: Scott Harris
Sound: Ross Batten

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