The Prime Minister announced on March 6, 2009 that, as part of Canada’s
Economic Action Plan, his government was investing $25 million to expand
Canada’s national trail system. The National Trails Coalition, of which the CCSO is a key member, has pledged to match this investment to a total of $50 million. As a result, snowmobile associations and clubs across Canada are partnering under the Go Snowmobiling banner with provincial and local governments, economic development agencies, chambers of commerce and tourism offices to boost their winter economy with major upgrades to snowmobile trails this year.

“On behalf of our volunteers, clubs, riders, snowbelt communities and the snowmobile industry, we are pleased to recognize the Prime Minister’s exceptional leadership and support for our snowmobile tourism trails,” said Kevin Sweetland, ISC co-chair and CCSO president, upon presenting the Prime Minister with the award. “Snowmobiling and winter are part of our heritage and this investment from the government of Canada lays out a new white welcome mat to encourage even more people to go snowmobiling.”