The "Orchester der Kulturen" is a collective of musicians from all around the world that plays a mixture of classic, world music and pop under the direction of Adrian Werum. We created a whole new identity based on the idea of multicultural exchange that creates new soundscapes. The flow of water colour and how it blends with other elements inspired this illustrative collage layout. This way we could find a graphic way to visualize the music.
We designed the logo, the general style, the website, the keyvisual, 36 individual Setcards for the musicians and the concert poster. The logo is made out of unique letters from all over the world to represent the cultural mixture. The website hosts an interactive journey around the world where user can create their individual piece of music. The globe also works as a keyvisual for all other media.
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