By the time October rolls around it's not worth expending time or energy to explain what time of year it is. Everybody knows Christmas is coming. And everybody knows exactly who Toys R Us is and what they do. So we thought, let’s get on with the show. However, Toys R Us offerings are big news to kids and parents. Arguably the most important news of the year for kids. And that was the inspiration for our new campaign: presenting the Toys R Us holiday toy news as the news.
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