In May 2011, a New York-based coffee company flew me and several other food journalists to Brazil to learn about the life cycle of a cup of coffee, "from farm to table." I was hired to shoot a series of featurettes about the company and the coffee farm, its employees and practices, and Brazil's burgeoning coffee culture.

This video, shot on two Flipcams, was a personal side project. It was shot over ten days, mostly in Ribeirão Preto, with a day in São Paolo on either end of the trip. I wasn't planning on telling any particular story with this footage, other than the story of what I observed "in media res." Maybe ten minutes is too long for a video of verité snapshots of Brazil? This cut is just a compilation of what I found to be most interesting.

The footage here is in no way affiliated with my employers, although it should be acknowledged that without their generosity I wouldn't have been able to shoot this stuff in the first place.

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