THE STORY OF GOLDIEBLOX is a Semifinalist in the $200,000 GE FOCUS FORWARD Filmmaker Competition. It has also been recognized as an Audience Favorite. View more Semifinalist films at vimeo.com/groups/focusforwardfilms/albums/6362.

With only 11% of engineers in the U.S. being women, product design engineer Debbie Sterling wanted to find a way to encourage young girls to play with construction toys.

Director, Producer, Cinematographer, Editor: Cassie Jaye
Producer, Assistant Editor: Nena Jaye
Technical Advisor: Evan Davies
Production Assistant: Jay Pugh
Composer: Douglas Edward
Starring: Debbie Sterling
Special Thanks: Allison Okamura, Christina Clack, Jordan Livingston, Magnetic Imaging Video

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