Bill Buxton
Principal Researcher, Microsoft Research

Bill Buxton is a designer and a researcher concerned with human aspects of technology. His work reflects a particular interest in the use of technology to support creative activities such as design, film making and music. Buxton's research specialties include technologies, techniques and theories of input to computers, technology mediated human-human collaboration, and ubiquitous computing.

Prior to being appointed Principal Researcher at Microsoft Research in December 2005, he was Principal of his own Toronto-based boutique design and consulting firm, Buxton Design, where his time was split between working for clients, lecturing, and writing. From 1994 until December 2002, he was Chief Scientist of Alias|Wavefront, (now part of Autodesk) and from 1995, its parent company SGI Inc.

Buxton has received considerable acclaim for his latest book, Sketching User Experience, recently reviewed in BusinessWeek. He also contributed an article on "The Long Nose of Innovation" to BW's Insight section in January '08. As well as a researcher and writer, he is an Associate Professor in the Department of Computer Science at the University of Toronto, where he still works with graduate students.

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

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