RWApp 5, Web Analytics and Optimization
Full Sail University, IMMS 2012

I chose Bitly because it is part analytics, part bookmarking site. Used effectively, it can be a great tool for an online marketing campaign--even as part of an overall online strategy.

Assignment Instructions:
"Many companies are now starting to realize the extreme value gained from effective web analytics. Many of these companies, then, have a need to be effectively trained within web analytics. For this project, you are to prepare a multimedia web analytics tutorial for your company utilizing an analytics package of your choice (other than Google Analytics).

Deliverables
1. Multimedia web analytics tutorial including
a. benefits of your company implement analytics
b. concepts from the course essential to implementing a successful web analytics campaign
c. basic tutorial of the interface and implementation of your selected analytics package (other than Google Analytics)"

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