Development of a formula for selecting clients. Or better: how can a selection be improved if you have the choice? Customers send out signals before you make the contract. Read, analyze and understand them. So the goal has to be not a customerMatchAll(), more a matchCustomer() paired with giveMeMoneyAndShutUp(true). But some exceptions are allowed on the road to success ;-)

Slides: slideshare.net/MarcHinse/improving-elector-performance-when-selecting-projects

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