Straight out of The Bronx, New York, Joshua Kissi, who can often be found on Instagram posting up his late night bike rides through the city that never sleeps, is one half of influential style blog, Street Etiquette. On the subject of to roll or not roll up his trousers he says, " I roll up everything, some people make fun of it, some people don't like it but, hey, it's your personal taste." And his personal style, "Sometimes Afro-dandyism, sometimes mod, sometimes punk, a touch of prep, a touch Americana, colours, patterns, silhouettes, jewellery.......it's an amalgamation of everything I'm interested in. My style is just style. I wouldn't put it in a category."

Directed by Chris Floyd

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