The first TV Campaign in Europe shot on a Canon Eos 5D Mark II
Directed by Kobayashi and produced by Alessandro Pula

17th June 2009
This is the new TV campaign for ConTe.it, developed around one 30’’ and four 15’’ subjects,
it has been directed by Kobayashi and produced by Alessandro Pula and it's currently broadcasted on all Italian networks.

Conte.it is a newcomer in the italian market of online insurances, so, to override budget restrictions and maximize the results, Kobayashi shot the TVCs using a new Canon Eos 5D Mark II. Thanks to his photographic and VFX backgrounds he could easily manage to get an interesting look and feel out of this flexible and smart technical solution.

The Director said “I was thrilled to shoot my first italian commercial and I pushed everybody from the beginning to use this revolutionary camera. I was sure to get the perfect look for this project on the 5D”.

Alessandro added “Working with Director Kobayashi has been inspiring. We both aim at high quality standards.”
And again Kobayashi "We tried to render this quite institutional script at its best. Agency was not keen to go into unknown fields, but Alessandro managed to keep everything on track until the end"

Credits
Director: Kobayashi
Dop: Kobayashi - Giorgio Amendola
Editor: Gianandrea Tintori
Production Company: Spider
Executive Producer: Alessandro Pula
Advertising Agency: Blue Communication
Stylist: Antonella Buono
Hair & Make-up: Elsa Casti
Post Production Company: Pix Movie Factory
Compositor: Fabio Vona

Camera: Eos 5D Mark II

Links:
Director Kobayashi - koba-yashi.co.uk
Alessandro Pula - alessandropula.it