On Friday, September 7th, Korean-Based designer Bumsuk Choi showed his signature menswear collection, General Idea, for Spring/Summer 2013 at Eyebeam Studios (540 West 21st Street). For Spring/Summer 2013, Choi merged the ruggedness of a lumberjack with relaxed, functional street style elements. Choi’s inspiration came from the documentary film “The Last Lumberjacks” by Yu Guangyi. The film documents real life lumberjacks in the Heilongjiang Province of China as their century old work is diminished by the development of fast growing cities. The General Idea Spring 2013 collection channels the state of mind of the last lumberjacks; their toughness and passion coupled with their loneliness, as their way of life is dramatically altered. Key elements of the collection include color blocked button ups and outwear, utilitarian cargo shorts and sweats, and a range of outerwear and bags in a camo print. Footwear done in collaboration with HEAD and Moon’s came in a range of sneaker and kiltie styles in orange, pink and green neon. Accessory collaborations include Samsonite for bags and Frica for jewelry.

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