Deborah L. Wince-Smith
President, Council on Competitiveness
Deborah L. Wince-Smith is the president of the Council on Competitiveness - a premiere group of CEOs, university presidents and labor leaders committed to driving U.S. competitiveness. Since her appointment as President in 2001, she has spearheaded a national campaign that made innovation a top-tier national policy issue. Deborah is recognized in the global business community as a "go to" person for strategic counsel, as exemplified by her recent appointment to the Board of Directors of the NASDAQ Stock Market. As president of the Council on Competitiveness, Deborah's expertise in technology policy, economic development and global competition is frequently sought after by government, industry and news media. Most recently, she was appointed by President George W. Bush and confirmed by the U.S. Senate to serve as a member of the Oversight Board of the Internal Revenue Service.
She has more than 20 years of experience as a senior U.S. government official, including as Assistant Secretary for Technology Policy in the Department of Commerce during the George H.W. Bush administration. Following her government tenure, Wince-Smith became active in governance of various national scientific laboratories and provided strategic counsel to several FORTUNE 100 companies.

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

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