Speaker: Brendon Kraham, Manager, Global Mobile Solutions - Sales & Product Strategy, Google

Mobile represents a sociological shift in how users relate to both the digital and physical world. Businesses that understand this will win. Advertisers are no longer asking, "Why should I invest in mobile?" Instead they are asking, "How should I invest in mobile?" How can brands win moments that matter, make better decisions and go bigger faster with mobile? In this dynamic and inspiring opening keynote, Google's Brendon Kraham tackles how mobile is opening up new customer journeys and discuss some of the latest mobile technologies, and creative ways that marketers are making mobile work for their business.

See more at imediaconnection.com/summits/coverage/32785.asp

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