Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Doutzen Kroes, Selma Blair, Paul Reubens, and 1,000 guests participated in the festivities on 5, Beekman Street. The new collaboration was revealed in an art and dance performace by choreographer Anne Teresa de Keersmaeker.

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