Frame recently completed a fun TV commercial for Toyota commissioned by Saatchi & Saatchi in Copenhagen. In Japanese, Kaizen means continuous improvement, which is Toyota’s mantra. Using this mantra Saatchi & Saatchi created the cute little vinyl toy style characters, Kai and Zen. Frame made them come alive in 3D. In this film the payoff is "Price Drop" so naturally Kai and Zen are going skydiving. Weee!
Frame's full portfolio:
Campaign & Credits:
Agency: Saatchi & Saatchi
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