Alton Towers Resort teamed up with Britains leading underwear brand, Ultimo to make sure women dont make a boob on the rides this summer.

A group of test-riders donned a variety of Ultimo bras and were put through their paces on several rides, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras-and to make sure they were a snug fit.

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: With a number of ground-breaking, world-first rollercoasters at the Resort, we are pleased that their G-force is such a thrill for our visitors. Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range, will help to control the risk of further unprecedented exposures in the future.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…