Over the past three decades, The Home Depot has built its business on superior customer service and project know-how that has turned ordinary homeowners into DIY weekend warriors. In his presentation, Nick showed how the company uses social media to expand these tenets, and how social media is fundamentally changing the ways in which it engages with its customers. Social media is a growing part of what The Home Depot calls its “digital orange apron.”

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

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BlogWell is produced by GasPedal and the Social Media Business Council.

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