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1. iQ font - When driving becomes writing / Full making of
3 years ago
Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc )

Download the font here: nl.toyota.be/iqfont

More pictures here: flickr.com/photos/40243214@N05/sets/72157621047564023/

Credits

Likes

  • Naim Naim 3 years ago
    wooow...héhé!
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  • Patrick Glorieux 3 years ago
    it's like knightrider but cooler and smaller and more literate
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  • tomgalle 3 years ago
    very true patrick
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  • gregoryleopold 3 years ago
    :) like it!
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  • dvillegas 3 years ago
    :) very creative job !!
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  • Domestika 3 years ago
    magnific !!
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  • Kenny Benitez plus 3 years ago
    Dopeness!
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  • Theo Watson plus 3 years ago
    really beautiful!
    congrats to all!
  • zach lieberman plus 3 years ago
    thanks theo for the connect !
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  • Zoosh 3 years ago
    Dang!
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  • A boy with glasses 3 years ago
    An awesome experiment very well realized. Congrats!
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  • Subtiv 3 years ago
    That's Just Awesome,
    great typographic experiment.
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  • hectorafro 3 years ago
    wuau, increible
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  • Olivier Balaguer 3 years ago
    F'in brilliant!. BRAVO
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  • Jan Weigand 3 years ago
    oh yes thats some nice out of the box and a lot of effort ... and the result payed off in my opinion ... thumbs up
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  • PopcornMakers 3 years ago
    nice work! Really good creative connection.
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  • Angelo Semeraro 3 years ago
    super!
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  • Thomas JS 3 years ago
    awesomeness!
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  • kab 3 years ago
    great job, nice font, I will use it! :D
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  • Hye Yeon Nam plus 3 years ago
    that's cute ;)
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  • Godfrey Tang 3 years ago
    brilliant.
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  • Raul Rodriguez 3 years ago
    secos!
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  • Peter Louw 3 years ago
    Encore!
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  • jimi hertz 3 years ago
    Massive inspiring project.
    @ which frame rate were you capturing the video ?
    any plan to release this great " 4 colors tracking "piece of software ?
  • zach lieberman plus 3 years ago
    thanks for the nice feedback !

    to try to answer, the video was captured at some form of HD (@wireless knows), but the tracking software was working on split of that footage that was 720x576 (pal) resolution.

    I've thrown up the last version of the software, which should compile without problems in OF 0.06 here:

    is.gd/1EP6w

    in the next few days I'll try to provide some more info about how it works.
  • tomgalle 3 years ago
    yes we had an HD camera on the ceiling with a wide angle lens to cover as much ground as posibble.

    and like Zach says, a pal signal (at 25 fps) was coming in the computer for realtime tracking.
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  • Autobotika.Niko 3 years ago
    Awesome!
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  • postspectacular plus 3 years ago
    super well done zach! this will help spreading the OF gospel to even further corners of the (design) world! :)
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  • Dennis Flinsenberg 3 years ago
    interesting idea!
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  • killingname 3 years ago
    awesome !!!
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  • Kenichi 3 years ago
    omg. Amazing idea. And font itself is also nicely design! Cool.
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  • Johnnydoes plus 3 years ago
    Totally Awesome. I think I gotta make a 'Carwriten' category besides my 'Handwriten'
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  • 12FRAMES™ 3 years ago
    nice idea. you´ve been inspired by the bmw z4 campaign?
    vimeo.com/5319327
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  • Nice Idea! I checked out the bmw film as mentioned above, but I much prefer the IQ agility font!
  • Susan Heredia 3 years ago
    ditto. iQ rocked it.
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  • patscherpofel 3 years ago
    thats not a eco friendly typo, sweet idea!
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  • must say "very creative" ;-)
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  • Pere Cals 3 years ago
    Amazing!
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  • Pablo C. 3 years ago
    Brilliant idea and very nicely presented.
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  • Friedrich Kirschner plus 3 years ago
    Sweet stuff! Great video too.
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  • Noelle Metcalfe 3 years ago
    wow!! what is the song?? :)
  • tomgalle 3 years ago
    myspace.com/cuppcave

    the song is called "breech this trust"
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  • Robert Huston 3 years ago
    Can the font be released as a vector with the color intact?
  • pleaseletmedesign 3 years ago
    generaly a font is just black. but maybe we can separate each color track into a different font - (so you could give one color to each) and after that overlap the 4...
    but i don't know if it will be useful ;)
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  • Duncan Rawlinson 3 years ago
    awesome!
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  • Marco Pelà 3 years ago
    absolute awesome guys!!!
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  • Kevin DeOliveira 3 years ago
    wild proj
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  • towolf 3 years ago
    I’m almost sure that SVG-font spec will allow colored glyphs.
    It looks like Fontforge can do it:
    fontforge.sourceforge.net/multilayer.html
  • tomgalle 3 years ago
    we'll look into this. thanks for the info.
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  • andrew grenville 3 years ago
    brilliant

    thanks for the font
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  • Chiharu Nakamura 3 years ago
    Thats so fun project.
    Amazing!!
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  • Victor R. Almejo 3 years ago
    just awesome!!!
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  • Guille Comin 3 years ago
    very nice!
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  • Fauzi Yusoff 3 years ago
    great idea, i think this is the most complicated font creation ever made.
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  • Jordy Vandeput plus 3 years ago
    holy crap! Thats awesome :D
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  • Adriana de Barros 3 years ago
    Featured today at Scene 360 magazine (Scene360.com) and Scene 360 Illusion (illusion.scene360.com)
  • tomgalle 3 years ago
    Cool! Thanks
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  • hoss3d 3 years ago
    cool font and weird sound!
    what is it? sounds intresting.
  • tomgalle 3 years ago
    Thanks for your comment!

    Music by:
    myspace.com/cuppcave

    the song is called "breech this trust"
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  • Ryan Toyota 3 years ago
    Sweet. Cool idea. Incredibly impressive driving!
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  • 冬瓜 3 years ago
    拿了~ 谢谢
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  • excellent mix between Human & Technology: bravo !
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  • Frederic Vercammen plus 3 years ago
    Nice stuff
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  • Theis Kildetoft 3 years ago
    Heh, what a work for a font - and it looks great too. I will be saving this for future projects
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  • Max Puliero 3 years ago
    taesome!

    the font is just for mac ?
  • tomgalle 3 years ago
    it's an open type font. so that means it's for both.
  • Max Puliero 3 years ago
    ok...will check the format :)
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  • Genial!
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  • ayah bdeir 3 years ago
    love it!
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  • Tackham Ra 3 years ago
    Good Job ! :)
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  • infortunio dos 3 years ago
    very very, aigua de very
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  • Claudio Neira 3 years ago
    so funny! amazing project. Great job.
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  • Bonhommelebinome 3 years ago
    this is let me think about the new BMW Z4 commercial...

    however, very good idea!!
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  • crispino pasquale 3 years ago
    fico
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  • Morten Skogly 3 years ago
    You should have used an electric car, would have made more sense. Now it's just messageless, or worse, a message that utterly sucks ass.

    Edit: Not trying to be rude, it just irritates me when people spend so much energy (literally) and there doesn't seem to be any greater goal to it that to promote your designagency or whatever. I love the playfullness of you project, I really do, and the tech is cool as hell, I just wish you had wanted to add an environmental message to it when you first have choosen to use a car as your "brush".
  • zach lieberman plus 3 years ago
    how would an electric car have made more sense? we're not making typefaces driving a hummer here.

    sincerely trying to understand your criticism, but your message is getting lost via unnecessary crudeness.
  • zach lieberman plus 3 years ago
    thanks for the edit and the feedback -- you do make good points and I think you can't do anything car related without considering those questions. thanks for clarifying what you meant.

    personally, I think there are other messages inherent in a project like this beyond the environmental message (which is important, don't get me wrong), like encouraging curiosity, showing people a different view of the world, showcasing an interesting collaboration, all things in my book that are reasonable goals.

    plus (and I'm totally not in the advertising world, so don't take this part of my response the wrong way) it's showcasing a small car (that's fairly green, tbh), and showing a different view on it. I know it's not an electric car, but still, I think projects like this might have the potential to help people see different options in the marketplace.

    autobloggreen.com/2009/03/10/world-green-car-of-the-year-finalists-announced-imiev-iq-and-f/
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  • Ryan Higgins plus 3 years ago
    brilliant
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  • Sam Gordon 3 years ago
    brilliant work, guys.
    congratulations.
    i'm curious though, what software did you use to design the font itself?
    like the clips that show you working in the font software, editing the lines. was the fontographer? or something else?
  • tomgalle 3 years ago
    Thanks for your comment.

    The font designers used FontForge, wich is free software you can find here:

    fontforge.sourceforge.net/
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  • abb 3 years ago
    I have to agree with Morten Skogly. It was a great idea but somehow it seems like a bit of a waste. Deforesting a path would also make a cool font too....I know its a hyperbolic statement but I think it is appropriate for our times...
  • pim pim 3 years ago
    here's a hyperbolic statement for you aswell.

    what's the last movie you watched? I bet the making of that film was also quite a waste.

    or maybe you should stop using the internet because that's also a waste
    edition.cnn.com/2009/TECH/science/07/10/green.internet.CO2/index.html?iref=intlOnlyonCNN
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  • awesome work just for a font. I´m downloading it
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  • Marco Nuñez 3 years ago
    Congratulations very good idea::.. cool
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  • GONZALO ZAMORANO N. 3 years ago
    i luv this idea!
    awesome!
    Congratulations from Chile!
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  • Timothy O'Brien 3 years ago
    really cool! but why didn't you use the iQ font for the credits?
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  • Carlos 3 years ago
    exellent!!!
    from Spain
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  • wanna smile 3 years ago
    Very cool. I am going to post this video on ma' site. Check it out at wannasmile . com
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  • Peaches4Free 3 years ago
    Outstanding! Love the style and music too! Simply great!
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  • Dani Croitor plus 3 years ago
    realy cool. but is black :(((
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  • Anni Varanda 3 years ago
    Muito bom... adorei... m-u-i-t-o b-o-m m-e-s-m-o !!!!
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  • Sebastianmedia plus 3 years ago
    Awsome!
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  • canbe 3 years ago
    креативно )
    creative
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  • D.Rojapathi 3 years ago
    great Project for Font ....nice man great Idia ..edited well
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  • art maknev 3 years ago
    WOW! and when you think there is no more new fonts, you get something totally new like that! Great job!
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  • Gafitescu Daniel 3 years ago
    Nice ideea.... nice car!
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  • Jasmin Halkić 3 years ago
    Wow, nice :)
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  • John Stephens plus 3 years ago
    Wow... HOW MUCH MONEY was spent on this project? The scope seems gigantic. And for what? A font? I'm an artist and I love creativity and vision... but I'm questioning the real VALUE of this project compared to the vast amount of money and resources it consumed.
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  • Sawyer Sutton 3 years ago
    I think the music is weak and it could have been shorter, but it's all pretty awesome, not gona lie.
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  • Uploaded Fri June 19, 2009
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