Hellmann's short film (Eat Real. Eat Local) on Vimeo

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7. Hellmann's short film (Eat Real. Eat Local)

by Yoho Yue

6 months ago

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This short film explains what's happening to Canada's local food system and why we should all care. "where your food comes from?"

Almost everyone worked on this project from my company. Production, director, designers, 3D artists, Flame artists, editor... all departments. We shot all the stop motion by ourself. It's was great team work.

Credits

110 Likes

Archil Mikelashvili
3 days ago
Levchenko_E
3 days ago
ines subtil
8 days ago
Brian Williams
9 days ago
Stephen Bouckaert
14 days ago
Opinionated Ant
19 days ago
eran hakim
25 days ago
Blair Walker
29 days ago
Yusuf Eltelpany
29 days ago
Anastasia Crowfoot
1 month ago
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Jørgen Reitan Sivertsen 6 months ago

Sure, seems like the right thing to do. Problem is, it isn't necessarily the right thing to do. At least you can't make any conclusion without looking at other sectors. Did total employment in Canada go down during this period? Did total exports go down? Did total production go down? Maybe farmers stopped growing apples and simply started doing something which they/Canada is more efficient at doing? A practical (and hypothetical) example: Farmer A grows 100K apples a year. Then he stops growing apples, and starts producing sugar instead. (Guess what? Sugar exports to the US has risen 130% since 2005.) He produces 100 tons of sugar one year. This is exported, and gives enough revenue to import 200K apples. Should you anyway buy Canadian apples? A country should produce what they are relatively efficient at. Which is why Brazil doesn't manufacture many watches and Switzerland doesn't produce much coffee.
Yoho Yue 6 months ago

Good point. :)
chapter81 5 months ago

Agreed. :D (I'm from Brazil, by the way, and our problems here have nothing to do with production. It's more about corruption in politics. Brazil has the soil, has the size, has the weather, everything is good, but we're still a third-world country. The only bad thing here is the imbecile population. We use to say that "the worst thing in Brazil is the brazilian". Oh, my! >
makenubs 6 months ago

neat video. I dunno about the above tho. Depends if you think that markets always produce the most efficient, sustainable solution for everyone. They clearly don't - farmers might get other jobs or change their business models but at the end of the day you still have food that's chugged 4000 miles to your plate. The video is great, but reckon if you'd maybe made the point about food miles stronger it would be harder for Jorgen's legitimate points to hold weight. Anyway, I'm going to blog about your video on my video about music videos for ideas.. makenubs.wordpress.com
Michele Yamazaki 5 months ago

Fantastic video. I agree with the message.
Robin Thacker 5 months ago

Love it! Your message gets across very clearly. Makes one think about it. (What a concept...regular people thinking!)If you dig a little deeper, you'll find out why this is happening.
Great job!
Rodrigo Dutra 5 months ago

This is amazing!!! congratulation for this job!!! very very perfect effects!!!! abraços!
Yoho Yue 5 months ago

team work rocks!
OrganicNation 4 months ago

Great!!
Tari Akpodiete 3 months ago

a fantastic little film, both the information and the presentation. i'm in Canada, so it's especially meaningful for me. i've embedded it over at digipendence.com. also the comment by Jørgen Reitan Sivertsen is very interesting food for thought.
Michael Fragstein 2 months ago

wow ! we need more stuff like this. keept it up!