This week's Whiteboard Friday addresses everybody's new favorite topic: Google's "new" treatment of nofollow and how it creates a massive reservoire of lost link juice. Everybody under the sun has written about this (SEOmoz included) in the last couple of weeks, so we decided to do a little roundtable (squareboard?) pow-wow on how best to deal with the problem.

Rand is joined by Nick Gerner, Ben Hendrickson, and Lindsay Perkin-Wassell to discuss possible solutions for pluging this nofollow leak. The video is a bit longer than usual, but it's an important discussion. Those of us who have seen great results with nofollow-based PageRank sculpting now need to consider what impact (if any) this new announcement will have on our sites and those of our clients, so let's commence the weighing of options...