After three years of programming computers on Wall Street and five years in a doctoral psychology program, Jeffre felt qualified to work in advertising. He joined BBDO as a creative intern only to be told by a senior copywriter, “If you listen to what consumers say, you’ll never write a good ad.” Never one to ignore sound advice, he walked around the corner to Goodby Silverstein and Partners and presented himself as a junior planner. There he worked on accounts including Isuzu, Foster Farms, Sutter Home and Haggar and was bitten by a small child in Texas for Sega. Later he joined Wieden & Kennedy in Amsterdam and became the Planning Director, and he was no longer bitten while working. He is now freelancing and looking for a way to make research more creatively generative. Check out his blog pinkair.com

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