Back in 2008, we teamed up with Evolve and G-LEC to build this interactive wall in Sephora Champs Élysées.
If you've been to this Sephora, you know that it is always very crowded even at night!
Together with Loreal Produits de Luxe, we decided do design a very minimalistic interactive experience. Visitors should feel a very magical moment and still follow the flow going in and out of Sephora's flagship.
The final result of brainstorming and many many real scale prototypes was a small galaxy of stars shining and following each visitor as they pass by the interactive wall.
On the technical side, we used in-house designed 1D matrix of infrared sensors hided in the LEDs. This technical solution was opted for its robustness and its good scores in real-time situations.
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