An intro video for a mobile news service summly, an app that makes summaries out of news and is 100%-optimized for the mobile screen size. Summly was founded by the 16 year-old Nick D'Aloisio and the iOS App was released to the public on the 1st of November 2012. After installing the App for the first time, this 30 second intro video appears fullscreen. The goal of the video was to showcase the most important parts of the App and to give a feeling of the highly intuitive swipe and touch interface. The video was designed for portrait viewing on the iPhone 5, but also considering the smaller display of older iOS devices.

summly.com
hardyseiler.de

Concept: Hardy Seiler, Jonathan Winkler, Ricardo Ferrer Rivero
Directed and Produced by: Nord Nord, Hardy Seiler
Project Management: Ricardo Ferrer Rivero
Graphic Design: Hardy Seiler
3D Animation: Inan Atalay
2D Animation: Jonathan Winkler
Sound Design: Torsten Strer

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