Knab - bank spelled backwards - is a revolutionary new online bank in the Netherlands that takes banking to the next level. TAXI Amsterdam created an integrated campaign based on a simple question: Why? In this TV commercial the question was answered with a visually striking simplicity: the Christening of a bottle of champagne with a boat, illustrating the radical paradigm shift that Knab wants to instill into the financial world by putting the client and not the product at the focal point of all operations. Watch the tv commercial here: vimeo.com/taxiams/knab-bank-launch-commercial

Credits

Creative Directors: Job van Dijk, Maarten van Huijstee
Creatives: Job van Dijk, Bart Kooij, Mark Veldhuizen van Zanten, Lernert & Sander
Designers: Kees Klein Hemmink, Daan Klaver, Mark Veldhuizen van Zanten
Account team: Martijn Szepesi, Rianne Schuwer
Strategy: Corinne Genestay
Agency Executive Producer: Tim Weers
Interactive Designer: Kees Klein Hemmink, Daan Klaver
Interface Designer: Richard Sprengers
Developers: Mark Smits, Tero Saarinen

Production Company: wrong.tv
Director: Lernert & Sander
Art Director: Roland Mylanus
Executive Producer: Maarten le Roy
Producer: Bo de Group
Editor: The Ambassadors

Post-Production company: The Ambassadors
Audio Post-Prod. Company: The Ambassadors, Sound Circus
D.O.P.: Piotr Kukla
Photographer: Ram van Meel

Post Production Film: The Ambassadors
Post Production Photography: Jan Hibma
Music & Sound Design: The Ambassadors

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