Building off the success of their Audio 911 video produced by GeniusRocket in 2011, Audio-Technica came back to GeniusRocket to produce a new video for their line of Quitepoint Active Noise Canceling headphones. GeniusRocket once again exceeded Audio-Technica's expectations with the "Silence Redesigned" concept and they decided to run the spot on multiple cable stations during the 2012 Christmas Season. This is Audio-Technica's first television ad in the US and will help them build brand awareness in the increasingly crowded headphone market.

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