The :45 film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities.
Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.
The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center.
The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.”
“We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”
Client: Brooklyn Nets
Project: “Arrival to Brooklyn” in-arena game day open
Production Company: The Famous Group, LA/NY
The Famous Group
Directors – Jesse Austin and Hemu Karadkar
Executive Producer – Andrew Isaacson
Producer – Will Hyde
Art Director – Jesse Austin
Editors – Steve Davis and Jaron Halmy
Production Coordinator – Brandon Grabowski
Animator – Luis Gonzalez
Animator – Rachel Arnold
Animator – John Dougherty
Line Producer - Jennifer Pearlman
Production Supervisor – Jessica O'Brien
Director of Photography – Connor O'Brien
“Brooklyn – Something to Lean On” – John Forté
Senior VP, Event Marketing & Community Relations - Petra Pope
Director, Game Presentation - Paul Kamras
Video Manager - Rich Mallon
Video Coordinator – Paul Connors
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