Director of Marketing for Social Business IBM
Over the past 12+ years at IBM, Scott has developed global and country-based marketing
strategies working with many of the leaders across IBM’s Software Group and Global Business
Services consulting practices. He has also working in many industries including Insurance,
Banking, Automotive, Energy & Utilities, Healthcare and Telecommunications. In 2001 Scott
founded a new marketing vehicle to deliver IBM’s latest points of view on the world of business
& IT called “IdeaWatch”. A monthly e-newsletter that has now been running for over 10 years,
and today reaches close to 50,000 business executes world wide.
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