Not content with just producing cracking HD online content for our diverse network of clients, Standby recently made the transition from online film production to TV commercial production for

The creative process became about crafting an advert that would be eye catching, unique and different. These are areas that are always essential to Standby whenever undertaking any film, but with the advert going out to a much wider audience, it meant that the finished piece would have to be a reflection of that. The development of the idea started as a series of meetings between Director Simon, Ed Stemp from Contrast Creative (, and Holly Copeland, Claire Dacre and David Gabby from Beauty Bay.

Wanting to do something a little bit different than we'd done before, Simon set his sights on the Phantom HD Gold camera to shoot super slow motion footage that would form the backbone of the film. This pitch seemed to allow a perfect way to synergise the creative and commercial necessities of a TV advert; the ability to promote the Beauty Bay hair and make-up products as they were applied, but in ultra slow motion, and occasionally in incredible macro detail.

It has been a giant leap in making the transition from online to broadcast TV, but for everyone involved at Standby it just felt like the natural progression along our journey.

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