On Swiss Televistion and Radio there were special programms about Jean-Jacques Rousseau, as well as documentaries and talkshows. The question was how to get Rousseau online.
We launched a competition. The goal was to answer the questions Rousseau did 200 years ago. The questions had to be selected out of his head, whitch formed his silhouette. After picking a question each person had the chance to write an answer and create a profile. The uploaded profile picture was rendered into a wordcloud with the words from the written answer.
The community had the opportunity to vote for each profile, either positiv or negativ. It depended on the quality of the answer.
The more answers you wrote the better chance you had to win.
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