We recently had the opportunity to speak to Bryan Eisenberg, a recognized authority on conversion optimization on how to improve Holiday Season sales. In this video, Eisenberg shares:
- A little known strategy on improving conversion rates during the holiday season
- The 3 crucial elements businesses need to know to test conversions more effectively
- How to get conversion rates up to 15% on Pinterest
- The need to have separate campaigns for mobile and desktop and its implications on conversion.
- How having “Scent” between your ads and landing page can reduce your bounce rates and increase conversions.
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