My girlfriend's cousin-in-law owns an internet start-up company. He sells a variety of desktop rigs for your iPad. As of a few months ago, he fancied dipping his toe into video marketing. Soon enough, the two of us were chatting about what kind of commercial could be crafted. Upfront, I knew I didn't want to go with the typical "infomercial" approach...you know the one: Picture an elderly woman trying desperately to get comfortable on her sad little spring mattress (all in B&W of course), then BOOM, we flash to a full color spread of her beached out on a memory foam monster...all for 3 easy payments of $99.99!!!. Umm...no. Instead, I wanted to try and tell a very quick little story of two characters connecting while the product accents the scene. And, for the most part, I think it works well. I'd buy one :)

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