DAG started as a free news paper and a news website in The Netherlands. The concept of the news paper was in most ways like other news papers because they bring important news about important national and international subjects. It was different in some other ways. For example: they gave more importance and space to image (photograhy). Unfortunatly the paper version of the news paper lasted only a year and a half or something like that and then it stopped. To much competition from other (free) papers. Now they are still online as a news website.
The complete corporate identity and concept was done by KesselsKramer and again they asked us to do the video bits. We started with a company video and later on we did these TV commercials. The sound was done by Park studios some photography by 310k, some by Tim Johannis, some video by 310k and other stuff came to us through Reuters.
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