We were commissioned by BBC Worldwide to conceive and produce a set of seasonal brand idents for BBC Entertainment India that would embody the spirit of Diwali.
We conceived and produced 3 idents in all for the channel with the awesome Zelig Sound composing the soundtrack for the set.
Each ident is a different take on the interaction of beautiful Indian silks and light, which combine to create a feeling of abstract celebration.
All follow a simple theme of darkness becoming light, building to a crescendo of colour, movement and excitement.
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