Nick Wheeler gave an engaging speech at the Entrepreneurs' Forum's Eighth Annual conference, reflecting on his rollercoaster entrepreneurial journey.

For the business, Nick has set up an “honest” internet-based feedback web page which publish comments, warts and all.

“We have 107,000 people on there saying good things and 215 saying bad – that is very powerful,” he said. “It gives me a feel for how the business is doing and if staff see they are getting a bad review they don’t like it.”

He started his business 25 years ago whilst at university with money left to him by an aunt. After going bust once and sailing close to the wind a second time, the company is now flourishing with 450 staff and an annual turnover of £85m.

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