I was interested in using E-ink for package design, specifically on a shoe box of a pair of Jordan's (maybe the LED KICKS I created).

E-ink is purported as having a wide variety of uses because it is lightweight, thin, and durable, requires little energy and is inexpensive to produce. One place E-ink has great potential is in packaging design of consumer goods.

I used stop motion for this clip. I loaded images of the Jordan logo onto an Irex Iliad which I then placed into the box and sequenced to get this result.