Today, every company of every size and description is trying to convince consumers to like, follow, log-in and share. Amidst this invitation avalanche, there are only two categorical keys to success: make your stuff so great people are compelled to participate; and make it as easy as possible to do so.....at every step of the process.
There are lots of books, webinars, podcasts, and blogs about the former, but precious little about the latter. That will change when you join social strategists Jay Baer and Jamie Beckland to learn about how to use smart social technologies to grease your site's behavioral funnel and send your conversion and sharing ratios skyrocketing. More info: janrain.com/social-sharing

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