SOS Children's villages NL. Family is core. For this campaign we purposefully chose for an angry look, not pathetic or cheerful. Children are survivors. They know exactly what they need to grow up savely: family. This is not only true for Western children, but also for children living in developing countries. That’s why we’re giving SOS children a voice in this campaign. Their logic is simple and straight from the heart, bringing difficult issues back to a basic and universal truth. So all in all this campaign nicely cuts the crap and insightfully goes for a more structural solution – From €6 a month SOS Children's Villages gives boys and girls an ever lasting loving home.

Agency: Pink and Poodle | Client: SOS Children's Villages NL | Concept: Wencke van Amstel & Pascal Boogaert | Creative direction : Wencke van Amstel | Strategy: Wencke van Amstel | Project management: Chantal Barbier | Director: Wencke van Amstel | Co-director: Juliette Stevens | DOP & photography : Ram van Meel | Sound & camera assistance: Noel Loozen | Editor: Wilbert van 't Hof | Grading & online edit: Orfixmedia | Music & sounds: Soundability | Production : Pink and Poodle & SOS Children's Villages NL

Check out more of our creative work at pinkandpoodle.com

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