Laundry is a low, low engagement category but stains are not! Ariel Fashion Shoot was a live event in Stockholm Central station where an industrial robot controlled by consumers via Facebook stained garments. The rules were simple: Aim, stain and win, and the garments were then washed live and sent to the winners. This campaign was a collaboration between MSL Stockholm and Saatchi and Saatchi Stockholm.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…