A behind-the-scenes look at the installation of the new Warby Parker showroom in imogene + willie.

Warby Parker is a New York-based company that sells prescription eyewear for $95 and donates a pair of glasses to someone in need for each pair sold. The showroom at i+w is the only one in the mid-south, which will make it much more convenient to physically try on frames and place an order.

Video by Joe Gomez for imogene + willie.

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