A walk-through of the front and back galleries of The Art Gallery's latest exhibition, What It Is, What It Was: Music Video as Art.
The exhibtion explores the capacity of the music video, a popular and commercial form since the 1980s, to transcend and transform the limits of the genre - repetitiveness, visual eye candy, and the primacy of the singer performing their latest hit single - and to make a short film that traffics in the melodic, rhythmic, and lyrical structures of a song while extending the experience of the viewer beyond the song and into a world-not-yet-seen.
These videos may be hits, like Gnarls Barkley’s “Crazy” or The White Stripes’s “Seven Nation Army,” or obscure masterpieces, as is the case with the Quay Brothers video for His Name Is Alive's "Can't Go Wrong Without You," but they all share the quality that one cannot turn away from them; the video is as important as the song, and from these two parts is forged a work of art.
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