What's Your Sneaker Psychology? is a 3 Episode Viral Videocast designed by Double 7 Boutique for the Classic Kicks New Media Initiative. This episode features Dan W. as he arrives at the store for a saturday morning purchase. What will he buy? Check out the video and join the Facebook group! Creative Direction > Candice Sanchez McFarlane. Direction + Cinematography > Mike Brown. Editing + Graphics > Stas Lipovetskiy.