We created an animated campaign that featured three everyday blokes in a pub having a gas-free chinwag. The conversations were ad-libbed from a series of starting scripts, giving it a completely authentic feel. They were illustrated by Simon Spilsbury, and animated by 12Foot6.

Once we had established the characters from the TV spot it was fairly easy for us to roll these out as Idents. Whilst the TV ads weren't scripted, we wrote these based on the personality and character of our three protagonist's banter from the recording sessions. All these idents ran on Dave sponsoring the Prime Time comedy slot.

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