Find out how to build even greater authenticity with strategies from Jeffrey Hayzlett. You’ve got to be who you say you are and express yourself in a way that is enticing. Jeffrey Hayzlett talks about how you can establish who you are, and who you’re for, with a story from his early career in politics. Before others can get comfortable with your message, you’ve got to get comfortable with your unique and persuasive solution. Keep in mind what you can do for your listener, and here’s how to create that engagement.

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