For their annual tour through European clubs, Levi’s books outstanding musicians and visual artists. This year the Levi’s Unbuttoned Tour visited Zurich, Frankfurt, Cologne, Munich, Vienna and Hamburg, where Busy P and Kavinsky presented their DJ sets while Data and Autokratz were playing live. The agency Häberlein & Mauerer commissioned Strukt to design the live visuals for the whole tour.

The design concept developed by Tanja Tomic of Strukt combined live cut-out-animation with realtime drawing on the Tagtool. Therefore, the visuals could be designed to fit the overall visual identity of the tour, while opening up endless possibilities for spontaneous creativity inspired by the music. The animators designed landscapes or abstract backgrounds with paper cut-outs live in front of a camera, while the artists on the Tagtool used these elements to tell small stories and create and animate characters.

Creative Director: Tanja Tomic
Designer: Iris Wieder, Julian Köhn
Animator: Andreas Koller
Tagtool Artists: Markus Dorninger, Matthias Fritz, Stefanie Jörgler, Moritz Wohlleb, Philip J. Fry, Alexander Scholz