This is a recording of the MyCharityConnects conference workshop session by Mike Brcic (Bikes Without Borders).

Social Media Marketing 101: slideshare.net/MyCharityConnects/mike-brcic-social-media-marketing-101-finding-friends-fans-and-funds-on-facebook

Social Media Marketing 201:
slideshare.net/MyCharityConnects/mike-brcic-social-media-marketing-201-finding-friends-fans-and-funds-on-facebook

Session description:
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:

- Facebook Groups and how to grow them
- Raising funds through Facebook Causes
- Creating Facebook events that sparkle and shine
- Developing a fan base with Pages
- Maintaining promotions and contests
- Other techniques for taking Facebook to the next level!