Recent research from the book, The Challenger Sale, shows that in complex business-to-business selling situations, 56% of a buyer's purchase decision is made before the first sales conversation. What are the implications for the B2B Marketer?
This webinar, recorded 11/7/2012, covers:
- How the business-to-business buying process is changing.
- What's driving those changes.
- How B2B marketing needs to change with it.
- The future of business-to-business marketing.
- Background on the rebranding of the marketing agency Mlicki to Rattleback.
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