One of five Viral Videocasts designed to build anticipation for artist Farrad's record release in New York City. This episode was shot on location in New York City's Cortlandt Alley as Farrad sings acapella. The remaining Viral Videocasts feature Farrad and his team as they go through dance rehearsal, visual FX prep, make-up + wardrobe, and a tour of the venue (Santos Party House). Creative Direction + Production > Pete Chatmon. Editing + Graphics > Greg Payton.