The Road to the Release (The Visual FX)

One of five Viral Videocasts designed to build anticipation for artist Farrad's record release in New York City. This episode was shot on location at Santos Party House in New York City as Jared runs through the lighting arrangement for the show. The remaining Viral Videocasts feature Farrad and his team as they go through dance rehearsal, make-up + wardrobe, a tour of the space, and an acapella rendition of an upcoming record. Creative Direction + Production > Pete Chatmon. Editing + Graphics > Greg Payton.